So you weren’t online before COVID-19 and you’re at home wondering to yourself, if you were online before COVID-19, would things be a little bit different as far as generating leads?
Well, that’s what we’re gonna cover in this video. So, let’s dive right in.
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My name is Mats Moy, and over the last five years I’ve been helping roofing companies across North America doing one thing and one thing only: generating roofing leads.
With this whole COVID-19, coronavirus situation, many roofing companies have been on the fence whether or not to get online and start generating roofing leads because they fear that it may not be the right time.
Many of them believe that nobody’s out there buying roofs.
Well, by the end of this video, I’m going to either confirm or dismiss this in its entirety, because I’m gonna share with you some numbers to show you, what is actually going on online.
In many areas roofing is still considered an essential business. If you’re in one of those areas, you’re still fortunate enough to be able to go out and actually get some work done.
With that being said, customers are still out there that need your services. Needless to say, they are online, on their phones, on their computers looking for reputable roofing companies.
Online leads were a thing before COVID-19, but are they still a thing today? That’s what we’re gonna dive right into and figure out with this very video.
I’m gonna share with you one client that we’re just gonna compare before and after, as far as how many leads they were getting before COVID-19 hit, and what are they currently getting today.
Leads in the time of COVID-19
First, let me set the stage for this particular client.
They’ve been working with me for the last four years now and they’ve seen some amazing results. And so, I wanna use this particular client because they’ve been pretty consistent across the board. They dominate their local market. They get really good reviews after roofing projects and so, they do everything in their power to be able to show up in the search engines online, have a good overall presence, and they generate leads consistently.
Now the leads that they’re getting are of high quality in my opinion, which is subjective of course, but I want you to take a listen to some of the leads that came in recently.
Client: Hi, Joel. My name is [redacted]. I’m just calling to see about getting a roofing quote, my phone number is [redacted], and my address is [redacted], thank you.
Here’s another one:
Joel: Hey, Joel speaking.
Client: Hey, how are you doing? You guys are still working during this coronavirus thing?
Joel: Yes sir, we are.
Client: All right. My mother-in-law is in St. George.
Client: She wanted to, she’s not sure if, she said the one side of the roof, obviously the West side and the shingles look a little funny and in the wind the other day she found a shingle in the backyard. And I looked at the roof a couple months back, it didn’t look bad but we’re up in Lionshead and we’re doing the social distancing thing. So, I just wonder if somebody could go by and give her an estimate and just leave the estimate in the mailbox for her?
Joel: Okay, so the whole roof itself or the affected area?
Client: Yeah, just she wants the whole roof done.
Joel: All right, that’s no problem.
Now, I definitely think that those were of high quality. Let me know in the comments below why you think those were not good quality leads if you disagree. Let me know in the comments, I’m curious.
With that being said, here are the numbers for the first half of March before this whole lockdown and everything went to crap. Take a look at some of these numbers.
I work with a particular company called Call Rail, which is a call tracking software that I typically use across all of the roofing campaigns that I use, because we can track essentially everything. We record all of the phone calls, we make sure that hey, we know where the user’s coming from, what keywords they typed in and so this is a very, very powerful tool.
We have 27 phone calls from March 1 to March 15, 2020 and these are first time conversations. These are the first time that these people called and these guys are actual leads. Now, just to compare, same company, but the second half of March, we have 25 phone calls.
A difference of two, right? So there has been really no big difference between the first half of March, when everything was somewhat normal to the second half of March, where everything just went to crap.
Let’s dive into some of the form submissions.
In the first half of March, we have 10 form submissions. From the March 1st to March 15th. Then in the second half, we have 11 form submissions. So again, it’s pretty consistent across the board.
If you tally those up, yeah, I have my calculator here, we have 25 leads plus 27 leads plus 10 leads plus 11 leads. That gives us a grand total of 73 roofing leads in just March. That is a solid amount of leads to be getting. Granted, this client of mine has been working with me for the last four years and is seeing consistent results across the board.
How did we do that?
If you’re wondering how we went about generating these leads, we went about generating them from two different sources here: we have your website and then you have your landing pages.
Landing pages are simply a place where we send paid traffic. With this particular client, we do Google Ads as well. We get that traffic from Google Ads, send them to the landing pages.
If you, for some reason, are sending your paid traffic over to your website, that is a huge mistake that is costing you a lot of money.
Take a look at some landing pages that you can put up so that you don’t distract any of the visitors that are coming from your paid sources directly to your landing pages.
Quick side note, these are all things that I help my clients set up in my training program. Click the link in the description down below if you’re tired of relying on any third-party to generate leads for your company ’cause you’re sick and tired of spending this much without seeing any results.
That is where you’ll be able to book a call with myself and we’ll be able to sit down and speak about your roofing company to see if this would be a good fit for your business. Go ahead and click that link in the description down below and be sure to fill out the survey application that follows.
One more area that I wanna share with you. The first two that I shared were from their website and their Google Ads; the third way in which we generate leads is Google My Business.
Using these three mediums to generate leads, we have a full system that’s combined. It all works seamlessly together to generate leads for my clients. Now I wanna use Google My Business to show you the numbers before and after so you can see for yourself what is going on in terms of lead generation.
It was pretty consistent across the board going into March back in February. Now the view that I have here is the past quarter. So over the last three months, right? And it’s basically just like that.
There’s no other way for me to take a look to see what has been happening on a month to month basis, right? But 59 phone calls, three months leading up until today, whereas, in the past month we’ve had 27 phone calls. So there’s been a surge in phone calls from the Google My Business, directly. Needless to say there’s no shortage or no reduction of roofing leads coming from their online presence.
Across all of the roofing companies I work with, this is what I’ve seen. For the most part, there has been no difference in terms of lead generation. This is with a few exceptions of some specific areas across the U.S. For the most part, it has been consistent across the board.
Now that you know that roofing companies are still out there generating leads from their online. What are you gonna do? You now have all the time in the world to set up a system online to continuously produce roofing leads for your business. If not now, for when everything gets back to normal.
If you’re interested in joining my training program, hit the link down below and book that call with me. Stop procrastinating. You should have done this a very long time ago. Right now is no better time to do it.
Also, if you wanna join a community of roofers like yourself, be sure to join my free Facebook group Mastermind. Here, I share up-to-date strategies about this online space and help you learn about this forever-changing space,. The link for that is in the description down below.
Lastly, if you liked this video, be sure to give me a like and hit that thumbs up button. Also, subscribe to my channel and hit the notification bell to get notified every time I upload a new video. I drop new ones just like this one, each and every single Wednesday.
Again, my name is Mats Moy and I will see you next week, peace.
Book A Call With Mats: https://go.matsmoy.com/evergreen/
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