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So you want free roofing lead? You cheap mother… I’m just playing. Watch this video for my tips on how to get your phone to ring free of charge.
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If you’re brand new to online leads and looking for a cost-free way to generate them, by the end of this video I’m going to share with you one simple way for you to generate roofing leads online free of charge.
My name is Mats Moy from matsmoy.com and I’ve helped dozens of roofing companies generate roofing leads online and now it’s your turn. So without further ado, let’s dive right in and get started.
1. As simple as this is, claim your damn Google My Business listing, guys.
I cannot tell you how many times I’ve seen empty listings with no information. The listing itself hasn’t been claimed. Claim it, please, right? So all you have to do is head over to business.google.com, sign into a valid Gmail account and follow the steps that Google has laid out for you.
This is the first step to generating free roofing leads for you. Just comment guilty down below, guys. If you’ve already claimed your listing a long time ago but haven’t been using it, comment guilty. I know there’s a lot of you guys out there.
2. Once you’ve claimed the listing, what you’re going to want to do is follow all of the options available to you and fill them out in its entirety.
Don’t leave anything blank. I’ve taken over many roofing contractors’ Google My Business listing and the first thing I noticed is that there’s so many empty fields. Google has this available to you. They have provided you with fields for you to fill out, so take the time and go to the services section for example.
Give Google all the information that it needs to be able to display it to the public.
When someone that is looking for roofing services heads over to Google and types in whatever roofing service they need, whether it be a roof repair, roof replacement, Google is able to associate that information with someone who is local as well as someone who provides the service.
So by you telling Google what service you provide, you’re able to then let Google make the connection between the person searching and your company. So don’t slack off on this, guys. Definitely take the time to fill out all of the available options to you.
That’s including the messaging feature.
This is a new feature, somewhat new, that Google has made available to where a person looking for a roofing service can simply send you a message, a text message, as simple as that, right?
Make sure you have that activated, right? So just go through every single step, fill everything out, and make sure that everything is active.
3. Now, here is the kicker, guys. What you’re going to want to do is use the post feature available to you through that Google My Business listing.
If you haven’t already, be sure to download the GMB app, GMB for Google My Business. Download it on your cellphone.
Everyone has one of these, right? This is super, super easy for you to use and for you to publish things on a daily basis. At the bare minimum, guys, I want you to post twice, at least twice per week. If you can post every day, by all means, do it, right?
But if you can’t and you’re somewhat a little shy or you don’t want to overwhelm people or offend anyone, then do it twice a week, that’s fine. But if you can, again, do it every day.
So what you’re going to want to do is whenever the next time you’re at a job site, whip out the smartphone, take a picture and post it to your GMB profile.
Write a little thing about what’s going on on the roof, whatever you’re doing out on the job site. Here today in Manchester, Connecticut, and we’re replacing a roof. Simple as that.
Now a little trick, a little bonus tip for you here, guys, is after every little post that you do, at the bottom of it, what I want you to write is your business name, your phone number, and your address, okay?
Every single post you want to put that in there. If you have a website, also throw it in there.
It’s almost like a signature. Think about it, when you’re typing up emails and you want to put a signature at the bottom, put that at the bottom of every single post before you publish it. This is going to help with the locality of your posts. It’ll tell Google where you’re from. It’ll give you a link back to your website.
Might not be the most powerful thing, but it’s something that you can do, all right?
Again, if you don’t have a website, don’t sweat it. That’s okay. What you’re going to want to do is simply put your business name, address, and phone number. Again, guys, this strategy is from your phone directly, from your smartphone.
Take a picture, use the Google My Business app, publish it in there, write a sentence or two as to what’s going on and that’s it. Send it away. Every single day if you can, if you can’t, two times a week.
So now you know this one simple way to generate free roofing leads online. But what if you don’t know how to fully optimize your Google My Business listing or what if you need some ideas as to what to post about on a weekly basis?
Well, I’ve put together a free guide that’s available for download in the description below that shares with you how to fully optimize your Google My Business listing as well as examples as to what to publish post about on a daily basis, just so you can get the ball rolling and get started on this thing.
Also, if you want to join a community of roofers just like you, I have a secret mastermind group where I share up to date online roofing strategies to help roofers generate leads online and to navigate this forever changing space. The link for that is also in the description below.
If you liked this video, be sure to like it, subscribe and share it with your fellow roofers, or do all three and comment down below with the word useful if you found this video useful to you in any way, shape, or form.
Lastly, don’t forget to hit the notification bell so that you get notified when I drop a new video next Wednesday. Until then, stay blessed and I’ll see you in the next one.
Download your Ultimate Roofing Lead Guide Through Google My Business:
https://go.matsmoy.com/gmb-listing-guide/
Be sure to join the secret Online Roofing Leads Mastermind Group here.
https://www.facebook.com/groups/onlineroofingleads/
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