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In earlier days, things were much simpler. Wayne got a lot of work from word of mouth, radio advertising, attended networking events & tradeshows, handed out brochures, samples, etc.
He typically got a lot of work from that alone.
They did commercial roofs from coast to coast. From car dealerships to apartment buildings to manufacturing warehouses. They did it all. They were growing. Things were great.
As the years went on, business seemed to be at a standstill. What once worked very well for them, was no longer as effective. Tradeshow booths peeked less interest. The networking events they attended proved to be a waste of time.
The one thing they could rely on was our past clients to be repeat clients all the time. And that kept them afloat. But what now?
They needed more commercial roofing leads and we needed them now.
So Wayne did the one thing he thought would get them more leads. He hired a few sales guys to produce their own roofing leads.
Weeks went by…nothing.
Months went by…still nothing.
These guys weren’t pulling their own weight.
At this point, he didn’t know what else to do. It’s not as if things we’re going horribly wrong, the business was still ok but they needed to keep growing.
Out of nowhere, Wayne’s dad (the founder of the company) had asked him to meet with some guy who claimed to be an expert in digital marketing for roofers.
Not this again, I thought.
Wayne got messages from hundreds of online marketing “experts” claiming they can do this and that for his business.
They had tried this internet thing already and it was a colossal waste of resources & revenue because it didn’t deliver anything.
For the sake of pleasing his dad, he decided to meet with the guy and give it a go anyways. The guy seemed very professional and he could cancel at any time if things weren’t working out.
In his mind, he already knew it wouldn’t work. His son also thought it was a terrible idea and a waste of funds.
To be honest, the first few months were rough as there weren’t many results but there were signs of good things to come. They started receiving calls from MANY telemarketers.
He must be doing something right because nobody was calling us before. So Wayne hung in there.
Fast forward 12 months later, the leads are coming in. Every week.
Leads were coming to Wayne without us having to go out to look for them.
In 43 years of commercial roofing of business, last year was their best year. And this can truly attribute that to the efforts of Mats Moy and his digital marketing.