Organic Leads for your Roofing Business (Get Free Customers)

Organic leads. What are they? Do they grow on trees? Are they edible? What do they even mean for your roofing business? Stay tuned and I’ll answer all of those questions in this video. For the best advice on generating roofing leads online, be sure to subscribe to my channel and hit that notification bell so that you get notified every single time I drop a new video, every Wednesday.

So just like with organic leads, there are some things out here that are just made to seem a lot more complicated than they are. And so with organic leads, you might have heard “S.E.O.”, Search Engine Optimization, all of these terms mean the same thing. And so I want to take the time to explain to you what these mean, what they mean for your roofing business, and how they can help you generate more sales and more revenue this year.

So for those of you that don’t know me, my name is Mats Moy, and I’ve been working in the roofing industry for the last 10 years. And for the last five, I’ve been helping roofing companies across North America, helping them generate leads specifically online.

So in this video, I’m going to share with you what organic leads are, and how to get them so that you’re able to capitalize on this thing we call the internet and generate more organic leads to increase those sales every single month. Side note: I have a few spots open for that one-on-one call with myself about my Roofing Lead Generation Training Program. So if you’re interested in that, stick around to the very end, and I’ll talk a little bit more about details.

What are organic roofing leads and how to generate them?

So let’s dive right in. Organic leads. What is it, anyways? Organic is just a simple, or not a simple– It’s a fancy way of simply saying “free.” It can also be referred to as “S.E.O.” or Search Engine Optimization. It all means the same thing: “organic”, “free”, “S.E.O.”, “Search Engine Optimization”. These are just fancier ways of just saying “free.”

So what does that mean to you as a roofing business owner? These are simply leads that you do not have to pay for. They are the result of your hard work that your website has put in to make sure that you’re visible. Visible to who? To the homeowners that are actively looking for the services that your company provides locally.

So, for example, if I’m a homeowner, and I happen to see a leak coming into my ceiling here, I’m gonna head over to the internet, start looking up local roofing companies near me. And if I just so happen to find your company online, I’m gonna go ahead, click on that website, head over to the place where I can contact you. Hopefully, that’s made easy for the homeowner with a big button that says your phone number, or a “Contact Us” button where I can put in my own information and send it over to you. That lead that then comes in, either by phone or by form submission by email, is what you would consider “organic.” It is free. You do not have to pay for that lead. You did not have to give any money to anyone for that lead to go from the homeowner to you. So that’s what it simply means by “organic.”

Now, for example, if somebody went to the internet and you happened to be using something like Google Guaranteed or using something like Google Ads and they happen to click on those ads, and you as a result had to pay for that specific click, then that is not organic. That’s not the result of your organic efforts. That is the result of you being visible from your paid efforts. So paid efforts, otherwise known as “P.P.C”, Pay Per Click, is different from organic. So you got organic, being free and paid, P.P.C., being paid.So if you were super confused about what organic roofing leads were, just let me know in the comment, that I clarified this for you. Let me know in the comments.

So, S.E.O., Search Engine Optimization, what is that? That is just the process. It’s a fancy way of saying, a way for your to show up on the search engines. Search engine being Google or Bing or Yahoo! Those are all search engines. A place where someone like yourself or a homeowner will go to to search for a specific product, service, information, whatever it is that they’re looking for. They’re going to the search engine to search for whatever it is. So that is what S.E.O. is. S.E.O. is the process of optimizing, tweaking, improving your website so that it is now visible online. So, we’re optimizing your website so that it’s optimally showing up locally in front of homeowners, business owners, who are looking for the services that you provide. So that is what S.E.O. is.

How to make your roofing business stand out from a very competitive market?

So now that you know what organic leads are, what S.E.O. is, how do we go about generating organic leads for your roofing company? Now you might have heard, from many different people, “Oh, it takes time, it takes time.” It absolutely does take time. And it’s all dependent on a number of factors. One of the primary things that it depends on, really, is the level of competition. How saturated is your market with many different companies that are doing exactly what you’re doing? That is a huge indication. If you were to go to the internet and type in your city name plus “roofing”, or “roofing companies” or “roofing contractors”, and just take a look to see what kind of competition’s out there. If you see many companies with a lot of reviews normally, than that is a pretty good indication that you’ve got a pretty good run for your money here.

Okay, so you definitely want to go about it a different way. If you haven’t already, be sure to check out my other video that I’m gonna post right here, so that you’re able to see a different approach that I like to take, instead of going after those super-saturated areas.

So, let’s say you’re not in a super-saturated area. And there’s not that much competition online. What can we then do to generate and start being more visible online? The number one thing that you should be doing with your website, if you’re not already doing it, is creating fresh content. What does that mean for you? You need to add words to your site. Publish new pages, publish new posts, right? A blog is a very good idea for your website to be used as fresh content, because Google will recognize this, all right? So don’t ever think to yourself that once you create a website, that’s all that there is to it, it’s just gonna magically create leads for you. Right?

And if you have no intentions on blogging or adding fresh content to your website, then I highly recommend you check out this video that will show you how to utilize your Google My Business listing instead to be able to generate traffic to your Google My Business listing and generate leads overall.

Now fresh content doesn’t always just have to come in the form of written content. You could also create videos just like the one that I’m creating here, educating homeowners with typical issues that you might come across on your everyday basis whether it be with the roof, with the gutters, with the siding, with the attic. Whatever it is. Create videos just like the one that I’m making here, the one that you’re watching here, to get in front of local homeowners and you can publish this YouTube video on your website so that you add fresh content to it. And that will be considered fresh content for Google and will help you generate more organic leads.

Where to get more organic roofing leads if the population is low?

One more method that will generate more organic leads for you is to expand your reach. Now what do I mean by that? Let’s say you are in a very small area, of say, less than 10,000 people in population. How do you then go about reaching the neighboring areas, maybe five miles away, that has a larger population. It still is not very, very competitive, but has the volume that you would need to generate the amount of leads that your company needs to achieve its goals.

You would create a location page on your website. Create that location page to target the specific homeowners from that particular area. It’s not enough to just put on your website that “We service X, Y, and Z.” You need to create those specific location pages on your website that speaks directly to those homeowners. Right? So when they go to the internet, and they’re actively searching for roofing companies like yourself, that does quality work, and need a roofing company to come out and give them an estimate because they have a problem, they can now find you. Because you now set on your website, you have a whole page dedicated to that specific area. Right? And that’s what you want to do.

Again, it’s not enough for you to just say, “Yeah, we service this place and this place and this place.” It’s not enough. You need to create that location page. And if you want to go the extra mile, set up a Google My Business listing for that specific area. And that way you can really start to shine, right?

For the areas that struggle with the smaller population sizes, it’s very difficult. Unfortunately, that’s just how the internet works. And so, for you to be able to show up within those areas, create that location page so you can show up in the search engine, and then create that Google My Business listing so that you can show up in the Local 3-Pack on the Maps when somebody’s searching for your roofing company. Or roofing services.

So, now you know what organic leads are, how they work, how to generate them, and how to bring in more leads for your roofing company. So, quick side note again, as mentioned earlier on in the beginning of this video, I have a few spots open for that one-on-one consult with myself about your roofing company. And if you’re looking to get in my training program specifically for roofers that will help you generate more local roof leads, then I have a calendar link down below. If you want to get on a call with me, let’s go ahead and do that so we can talk about your company and how we can really help it start driving more local roof leads that are coming from your online presence.

So if you’re a roofing company owner who’s dissatisfied with the current state of your online advertising, your online presence, or you don’t even have an overall marketing plan, whatsoever, then this is definitely for you. So hit that link in the description down below, let’s get on a call and let’s make something happen.

Also, if you want to join a community of roofers just like yourself, that are learning about this forever-changing space, there’s a link in the description down below to my Facebook Mastermind Group, where I’m sharing strategies that are working and helping them generate more online roofing leads.

And lastly, if you like this video, be sure to “like” it, subscribe and hit that notification bell so that you get notified every single time I drop a new video, every Wednesday. With that being said, that’s the end of this one, and I will see you next week. Peace!