The do’s and don’ts of building your company’s online reputation. Super important stuff, I think we can all agree that you need to have a really good reputation online so that customers can come flocking to you. And so in this video, that’s exactly what we’re going to discuss. Let’s dive right in.
What is up, beautiful people? My name is Mats Moy, and for the best advice on generating roofing leads online, you have come to the right place. And so if you are a first-time viewer of this channel, I would appreciate it if you hit the subscribe button, especially if you are in the market for looking for more roofing leads, because that is exactly what we talk about, specifically online. So if you haven’t already, go ahead and subscribe to the channel.
Building a solid online reputation
Now, in this week’s video, what we’re gonna be talking about is the do’s and don’ts of your roofing company’s reputation.
If you haven’t already, check out this video, last week’s video, about building a solid foundation. We’re gonna kind of piggyback off of that because it is very important, especially in 2021. Everyone has access to the internet, information, due diligence, research, and so you want your company to have a really good reputation. So, do’s, and don’ts, let’s talk about it.
Establish a good reputation on Google through reviews
So for those of you guys who have been following my channel for a while, you already know that I’m a huge advocate for Google. Google is king in my opinion when it comes to service-based businesses like yours if you’re a roofing company. And so what you want to do is establish a really good reputation on Google through reviews. So the first do here is to generate the majority of your reviews on Google.
If we look at all the platforms, Google will probably give you the most volume as well as the best quality, because there is search intent, there’s an intent behind the user’s search when they go out and look for a roofing contractor. And Google has the most volume. They have the most monthly, daily visitors, traffic to, and so you to get in front of your ideal customers on that platform. And in order to do that, you need to have a really good reputation.
Make calling your company a no-brainer for customers
So number one do: build a solid reputation on Google, utilizing reviews. You need to have customers that are raving about your company in your local community. That way it makes it a no-brainer for anybody who’s looking for roofing services to contact you as opposed to your competitor.
A quick exercise that you can do right now is just look up roofing companies in your area. See who comes up. You can clearly see who most customers are gonna be flocking to because that company has set up a really good reputation for themselves.
And here’s a little bonus for you. You can dictate what you want the reviews to say. So when you ask your customers for reviews, try to have them include, one, the service that was carried out for them, and then two, the area in which they’re based. Those two things are signals to the algorithm on Google and can help you generate more leads in the future. So that’s a bonus tip for you.
GMB for Roofers
So speaking of Google, now is probably a good time for me to introduce GMB For Roofers. It is a training program specifically for those of you guys who are looking to get your feet wet online and generate some leads. And so there’s a link down below in the description. It is a very low-cost entry training program. Be sure to check it out, go ahead and click the link if you’re looking to get started online.
Don’t buy shared leads
So if we’re in the market of getting your roofing company’s reputation up, here’s a don’t. Don’t buy leads from companies who are not gonna be utilizing your company name, your company brand, as the marketing. They utilize some just random, generic landing page, and then they send you the leads that come through it. That’s not gonna help your reputation overall.
What you should really be doing, is having companies, marketing companies, advertise your brand and your company instead. That way you can start to build your reputation. Your local community members can start recognizing your company name, your logo, your truck that is driving by on day-to-day. They can recognize, and you can make a name for yourself.
Because when you start to buy leads, all you’re getting is information from a particular… And sure, it may work. I’m not saying that it doesn’t, but if you’re thinking about your company’s reputation, what you really want to do is put your company forward, as opposed to just collecting information.
Get comfortable on camera
So in this industry, one thing that I’ve kind of seen just observing is that not many roofing companies are great on video. And so you really need to get comfortable on camera, guys. Being able to articulate your thoughts, articulate your processes, your systems, it’s a very good idea just because it’s gonna help you with the sales process. So here’s a do, do get comfortable on video, explaining what you’re doing on day-to-day.
It’s very plain, it doesn’t have to be rocket science here, guys. We all have one of these things here, and you need to start putting it to work on a daily basis. So whip it out and start explaining what you are doing on a job site. A simple one to two-minute video will suffice. So get comfortable being uncomfortable, especially if you’re not good on camera. So start practicing.
Record yourself 60 seconds a day for 30 days
Here’s a little exercise that you can start doing for yourself once a day. Just once, just once a day. Whip out the smartphone, 60 seconds, press record, and start talking about what you’re doing on the job site today. Even if it doesn’t turn out to be a good video, it is practice. I’m not saying you have to post it, but it’s good practice for you to get into the habit of starting to record what you’re doing.
Do that every single day for 30 days. What you’ll find, is that every now and then one of those videos actually comes out to be a decent video. And that way you can start utilizing that on social media. And what that does guys, is it puts a face to a company. When you go out and do the estimate or provide the quote, people are already comfortable with you. They already know who you are prior to even you showing up. So a do, get familiar with, or get comfortable on video.
Now, quick side note, if you’re enjoying this video, I would really appreciate it if you hit the thumbs up, as well as subscribe to the channel, because it really helps me out and it doesn’t cost you anything.
Don’t let the emotions get the best of you
Now, working long days, out in the morning, back at night, can become quite frustrating. And so, one thing that you don’t want to do guys is, don’t let the emotions get the best of you.
I had a, well, I still have a client, that I’ve been working with for a number of years now. And he happened to get a negative review on his Google My Business listing. Now, the first thing he wanted to do was lash out and just basically just throw all kinds of F-bombs in the comments. He called me prior to doing so, which was a fantastic idea ’cause I calmed him down. I said, “Hey, don’t do that. That’s only gonna make things worse.”
The best thing you can do here, guys, is reply to the review and see if you can fix anything. See if you can resolve anything. Even if the person is completely unreasonable, you have to remain professional. You have to show that, hey, you took the opportunity to see it you could rectify, see if you could fix the situation, prior to it getting any worse. And that shows a level of professionalism to other people. They will be looking at those comments and saying, “Hey, should I hire this company or should I give them a call?” It shows that you remain calm and you remain professional.
If you throw out a bunch of F-bombs and just basically curse them out, then it doesn’t look good on the company. It doesn’t look good on you as the owner. So take a step back, breathe, and see if you can fix that two-, three-star review, to a five-star on Google.
Book a call with me
So there you have it guys. Those are the do’s and the don’ts that I have for you. If you enjoyed this video, be sure to give it a thumbs up and subscribe to the channel. It really helps me out.
Also, if you want to join a community of roofers that are learning about this forever-changing space called the internet, then I highly recommend you join our free Facebook mastermind group. There’s a link down below in the comments.
And lastly, we have a few spots open for a free consultation with myself. If you are interested in that, then go ahead and book a call with myself or one of my team members. There’s link down below in the description as well.
And there you have it guys, that does it, that’s my time. And hopefully I will see you back next week. All right. Peace.
3 Reasons Why Word-of-Mouth May No Longer Be Enough for Your Roof Marketing:
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